Phygital & Geolocation
"Phygital geolocation" is a term that refers to the combination of physical and digital location data. It involves the use of technology to connect physical objects or places with digital data, and vice versa. For example, a retail store might use phygital geolocation to track the location of customers in the store using beacons or sensors, and then use that data to personalize the customer's shopping experience by sending targeted offers or notifications to their mobile device.
Phygital geolocation can also be used to enhance digital experiences with physical elements. For instance, a mobile game might use a player's physical location data to incorporate real-world landmarks or locations into the gameplay. This could include using augmented reality (AR) to display digital content over physical objects, such as displaying historical information about a landmark when a user points their phone camera at it.
Overall, the use of phygital geolocation is becoming increasingly common as more and more devices are connected to the internet and as digital technologies continue to merge with the physical world.