Geolocation is the process of identifying the geographic location of a device or user. It has become increasingly important in recent years as businesses and organizations use geolocation data to provide personalized services and improve customer experiences. Here are some geolocation statistics:
- In 2021, there were 4.88 billion global mobile users with a GPS-enabled device. This number is expected to grow to 5.07 billion by 2023. (Statista)
- In the U.S., 77% of adults own a smartphone, and 65% of those users have activated their phone's location-based services. (Pew Research Center)
- In the U.S., 72% of consumers prefer to receive location-based marketing messages, and 86% of consumers say that location is an important factor when making purchasing decisions. (Salesforce)
- In 2020, the global geolocation market size was estimated to be $31.1 billion, and it is projected to grow to $128.7 billion by 2025. (MarketsandMarkets)
- Geolocation data is used in a variety of industries, including retail, transportation, and healthcare. In retail, geolocation data is often used to provide personalized promotions and recommendations. In transportation, geolocation data is used for route optimization and real-time traffic updates. In healthcare, geolocation data is used for patient tracking and monitoring. (Grand View Research)
Overall, geolocation is an important technology that provides many benefits to businesses and consumers alike. With the continued growth of the mobile device market, geolocation is expected to become an increasingly important factor in how businesses operate and interact with their customers.